Requirements at a glance
Overview
To make a strong first impression and establish their brand in the US market, The client needed an effective integrated communication strategy. The objective was to increase brand awareness and attract potential customers through a consistent and compelling narrative across digital and out-of-home (OOH) channels.
Unraveling the complexity
Challenge
Developing and executing a unified, persuasive brand message that would resonate with the target audience across various channels was a significant challenge. The message needed to be customized for each platform while maintaining consistency in its core elements to create a coherent brand image.
Our tailored approach
Strategic Approach & Insights
Our team started by identifying the client’s brand values and key selling propositions. We then developed an integrated campaign strategy, crafting a compelling narrative that was fine-tuned for each channel, from social media to OOH billboards. The focus was on ensuring a consistent brand message across all touchpoints, which was essential to create a strong brand image and improve recall among potential customers.
Impact delivered
Results
The integrated communication strategy led to notable successes, including:
- A 40% increase in brand awareness, reflecting the reach and impact of the integrated campaign.
- A 20% increase in customer acquisition, driven by the compelling brand narrative and consistent messaging.
- Enhanced brand image consistency across channels, contributing to improved brand recall and recognition.
