Taevas
Personal Care & Beauty · Global Coverage
Complete Market Entry for Personal Care & Beauty
From cosmetic notification filings to KOL-led retail activation, Taevas delivers end-to-end market access for Personal Care & Beauty brands entering complex global markets. We handle the regulatory, the relationships, and the route to shelf.
ISO 22716 GMP
GMP Certified
GDPR Compliant
BEAUTY MARKET ENTRY
Global Beauty Access Platform
340+
Cosmetic Notifications Filed
24+
APAC & EMEA Markets Covered
180+
Beauty Brands Activated
8+ years
Beauty Regulatory Experience
The Challenge
Most Personal Care & Beauty Firms Stop at Approval
Getting a cosmetic or personal care product registered is only the first hurdle. Brands that enter new markets without local distributor relationships, compliant labelling, and consumer-facing activation consistently underperform or stall. The regulatory landscape for Personal Care & Beauty varies dramatically by region, with ingredient bans, notification timelines, and labelling mandates differing across every major market.
01·of beauty brands cite regulatory complexity as their top barrier to international expansion
Fragmented Regulatory Requirements
Personal Care & Beauty products face entirely different regulatory frameworks across markets — the EU Cosmetics Regulation 1223/2009, ASEAN Cosmetic Directive, China NMPA notification, and US FDA voluntary guidelines all impose distinct ingredient lists, safety assessments, and dossier requirements. A single formulation may require reformulation or ingredient substitution across three or more markets. Brands without in-country regulatory expertise routinely face rejections, delays, and costly reformulations.
Time to Market Comparison
Without Taevas14-20 months
With Taevas4-7 months
3x faster
Approval Speed
Reduced 60%
Reformulation Risk
How Taevas Solves This
Taevas maps ingredient compliance and notification requirements across all target markets before a single dossier is submitted.
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Faster Market Notifications
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In-Country Teams
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Cosmetic Registrations Completed
Product Categories
Care Segments
Built on consumer-focused formulations, safety standards, and strong retail and dermatology-led distribution.
Skincare
Moisturisers, serums, and SPF products requiring ingredient safety assessments and cosmetic notification filings across each target market.
Haircare
Shampoos, conditioners, and treatments subject to surfactant and preservative ingredient restrictions varying across EU, ASEAN, and GCC markets.
Oral Care
Toothpastes and mouthwashes classified as cosmetics or OTC drugs depending on fluoride content and therapeutic claims in each jurisdiction.
Body Care
Lotions, scrubs, and deodorants requiring labelling compliance with INCI nomenclature standards and fragrance allergen disclosure rules.
Men's Grooming
Shaving, beard, and skincare products for men, a fast-growing segment with distinct shelf placement and KOL activation requirements across markets.
Cosmetics / Makeup
Colour cosmetics requiring heavy metal limit compliance, colorant approval lists, and in some markets pre-market notification before commercial sale.
Wellness & Hygiene
Hand sanitisers, intimate hygiene, and antibacterial products often regulated as biocides or quasi-drugs, requiring separate approval pathways.
Cosmeceuticals
Active-ingredient products bridging cosmetic and pharmaceutical claims, subject to stricter dossier requirements and clinical substantiation in key markets.
Our Services
Nine Services. One Team. Complete Access.
Available individually or as a full end-to-end market entry programme.
Market Intelligence
We deliver category-specific market sizing, competitor shelf audits, consumer trend analysis, and regulatory landscape mapping for Personal Care & Beauty brands entering new geographies.
Product Registration
We prepare and submit cosmetic notification dossiers, safety assessments, and ingredient compliance files to regulatory authorities including NMPA, EU CPNP, SFDA, and ASEAN portals.
Legal Representation
We act as Responsible Person or Authorised Representative for Personal Care & Beauty brands under EU, GCC, and ASEAN cosmetics regulations, providing in-country legal accountability.
Imports & Shipments
We manage customs clearance, import licensing, and cold-chain logistics for temperature-sensitive personal care formulations entering regulated markets.
Warehousing & Inventory
We provide GMP-compliant warehousing with batch traceability and first-expiry-first-out inventory management for Personal Care & Beauty product ranges.
Distributor Support
We identify, vet, and onboard category-matched distributors and modern trade buyers across pharmacy, specialty beauty, and e-commerce channels in each target market.
Local Manufacturing
We connect Personal Care & Beauty brands with ISO 22716-certified contract manufacturers for local production, reducing import duties and improving speed to shelf.
Marketing & Brand
We build localised brand strategies including KOL partnerships, dermatologist endorsement programmes, digital content adaptation, and in-store activation for Personal Care & Beauty launches.
Sales Support
We provide field sales representation, trade marketing execution, and sell-through reporting to sustain Personal Care & Beauty brand growth after initial market entry.
Regulatory Landscape
We Know Every Regulatory Authority
| Market | Regulatory Body |
|---|---|
🇪🇺European Union | European Commission / SCCS |
🇨🇳China | NMPA (National Medical Products Administration) |
🇺🇸United States | FDA (Food and Drug Administration) |
🌏ASEAN Member States | ASEAN Cosmetic Committee |
🇸🇦Saudi Arabia | SFDA (Saudi Food and Drug Authority) |
🇮🇳India | CDSCO / State Licensing Authorities |
🇯🇵Japan | PMDA / Ministry of Health, Labour and Welfare |
🇧🇷Brazil | ANVISA (Agência Nacional de Vigilância Sanitária) |
Our Process
Six Phases to Market Success
Click any phase to explore. Regulatory and commercial workstreams run in parallel.
Phase 01 of 06
Market Discovery
Market SizingRegulatory Scoping
What We Do
We conduct a structured market opportunity assessment covering consumer demand, competitive density, regulatory classification, and channel landscape for your Personal Care & Beauty portfolio.
Taevas Advantage
Brands enter with validated demand data, not assumptions, reducing the risk of misaligned product-market fit.
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Geographic Coverage
24 Markets With In-Country Specialists
Who This Is For
Built for These Personal Care & Beauty Leaders
Head of International, Established Beauty Brand
The Global Expansion Director
You have a proven product range at home and a mandate to grow revenue internationally, but your team lacks the in-country regulatory expertise and distributor relationships to move quickly. Each new market feels like starting from scratch. You need a partner who already has the infrastructure, the contacts, and the compliance knowledge so you can execute in months rather than years.
Taevas provides a single point of coordination across regulatory filing, distributor onboarding, and brand activation in every target market simultaneously.
CEO / Founder, Independent Beauty Brand
The Founder-Led Brand Builder
You have built a brand with strong DTC traction and now face inbound interest from international retailers and distributors, but no framework for evaluating or responding to those opportunities compliantly. You cannot afford a dedicated global regulatory and commercial team. You need expert support that scales with your ambition without requiring a full internal build-out.
Taevas acts as your outsourced international market access function, handling everything from product notification to retail activation on a flexible engagement model.
Commercial Director, Personal Care & Beauty Manufacturer
The Contract Manufacturer Seeking Brand Partners
You operate ISO 22716-certified manufacturing facilities and want to attract international brand partners looking for local production capabilities to reduce import duties and improve speed to shelf. You need a credible channel to connect with brands that have already cleared regulatory and commercial barriers in your target markets.
Taevas connects certified manufacturers with pre-qualified international Personal Care & Beauty brands actively seeking local production partnerships.
Why Taevas
Why Personal Care & Beauty Companies Choose Taevas
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Markets
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Registrations
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Service Lines
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Compliance
Deep Cosmetics Regulatory Expertise
Our regulatory specialists hold direct experience with EU CPNP, NMPA, SFDA, ANVISA, and ASEAN notification systems, ensuring Personal Care & Beauty dossiers are prepared correctly the first time and approved without unnecessary delays.
Pre-Qualified Distributor Networks
We maintain active relationships with category-matched distributors, pharmacy chains, and modern trade buyers across 24 markets, enabling Personal Care & Beauty brands to secure shelf placement in weeks rather than months.
In-Country KOL and Dermatologist Access
We connect brands with vetted local influencers, beauty editors, and dermatologists who provide the consumer-facing social proof that drives trial and repurchase in every target market.
Single-Team End-to-End Execution
From the first regulatory gap analysis to ongoing sell-through reporting, one Taevas team coordinates every workstream, eliminating the fragmentation and miscommunication that slows multi-vendor market entry programmes.
ISO 22716 GMP Manufacturing Connections
Where local production reduces costs or accelerates market access, we connect Personal Care & Beauty brands with audited contract manufacturers who meet GMP and local regulatory standards.
Full Regulatory Compliance Assurance
We maintain up-to-date intelligence on ingredient restriction updates, labelling regulation changes, and notification portal requirements across all 24 markets, keeping your products continuously compliant after launch.
Case Highlights
What Success Looks Like
/case-studies/european-skincare-southeast-asia
European Skincare Brand Enters Southeast Asia
Skincare
Cosmetic notifications completed across 5 ASEAN markets in 4 months; retail listings secured in 3 pharmacy chains within 6 months of launch.
/case-studies/cosmetics-brand-china-nmpa
Independent Cosmetics Brand Achieves China NMPA Notification
Cosmetics / Makeup
General cosmetics notification filed and approved in 14 weeks; e-commerce activation on Tmall Global generated first revenue within 90 days.
/case-studies/mens-grooming-gcc-expansion
Men's Grooming Brand Expands Across GCC Markets
Men's Grooming
SFDA and UAE MOHEAP notifications completed in parallel; exclusive distributor onboarded in Saudi Arabia with confirmed purchase orders in month 3.