Requirements at a glance
Overview
The rising trend of online shopping in the US presented an excellent opportunity for the client to make their dietary supplements easily accessible to their target audience. They aimed to list their products on major online marketplaces, including Amazon, Walmart, herb, Walgreens, and Target.
Unraveling the complexity
Challenge
Managing multiple online marketplaces simultaneously was a daunting task. Each platform has its unique interface, regulations, and customer base, demanding individual attention for listing optimization, customer engagement, order fulfillment, and return management. Moreover, amidst the sea of products, ensuring high visibility was a significant challenge.
Our tailored approach
Strategic Approach & Insights
Our team took a systematic approach, starting with a comprehensive audit of each platform’s specific requirements and nuances. We then helped the client list their products, optimizing product descriptions with SEO best practices to increase product visibility. We also set up a responsive customer service system to promptly handle customer inquiries and complaints. Regular monitoring and updating of listings ensured seamless order fulfillment and returns. Furthermore, we used marketplace-specific advertising to push the client’s products in front of potential customers.
Impact delivered
Results
Our meticulous marketplace management strategy led to significant improvements, including:
- A 70% increase in online sales, thanks to increased product visibility and improved customer engagement.
- Improvement in overall customer ratings due to responsive customer service and smooth order fulfillment.
- A decrease in return rates of 15%, reflecting customer satisfaction with the products and the buying experience.
