Cashing in on Wellness in the Over-the-Counter (OTC) Drugs Market

Are you primed to expand your over-the-counter drugs business beyond existing horizons? Explore the wealth of opportunities with Taevas’ global reach, expertise and network.

Growth Drivers
  • Self-Medication Trends: The rising trend of self-medication for minor health issues reduces healthcare costs and drives the market for OTC drugs.
  • Regulatory Shifts: A shift in regulatory policies, which move certain drugs from the prescription to the OTC category, provides a substantial boost to the market.
  • Increasing Health Awareness: Growing consumer health consciousness, coupled with the desire for self-sufficient health management, stimulates market expansion.
$178.9 billion

By 2027

5.7%

CAGR

North America

Dominant region

Navigate Our Services & Global Reach

Services

Taevas Services for OTC Drug Classification

Taevas is at the forefront of this expansion, supporting businesses as they navigate and conquer new markets. Our comprehensive range of services for the OTC Drug Classification include:

Taevas-Global services

Global Connect

Unleash your business potential with seamless market entry and expansion solutions to captivate new markets, and maximize business impact.

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Market Intelligence

Leveraging our extensive industry knowledge, we provide nuanced insights into market trends, competitor dynamics, and evolving customer needs. Know more

Product Registration

Our experience with intricate regulations enables us to smoothly navigate your products through the registration process in diverse markets. Know more

Legal Representation

We stand at the forefront of your business’s interaction with local regulatory authorities, facilitating seamless compliance and regulatory navigation in local markets. Know more

Imports & Shipments

We employ industry-specific best practices to ensure secure and efficient transportation of your products across global borders. Know more

Warehousing & Inventory Management

Our warehousing strategies are tailored to preserve the integrity of your products while ensuring efficient delivery to facilities and end-users. Know more

Distribution Support

We identify and connect you with the ideal local distributors, creating a robust network for your product’s successful market penetration. Know more

Tradeshow Representation

Capitalizing on our industry credibility, we effectively present your products at leading tradeshows to stimulate interest and generate qualified leads. Know more
Taevas-Digital Services

Digital Connect

Propel your brand to new heights with dynamic strategies and captivating digital journeys, outpacing your competition.

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Digital Presence Solutions

Our team designs a compelling website that effectively communicates the robustness and unique benefits of your products. Know more

Search Visibility Enhancement

We employ industry-targeted SEO strategies to connect potential customers searching for innovative solutions with your products. Know more

Performance Marketing

Drawing on our market expertise, we tailor digital advertising campaigns to reach key decision-makers in the industry effectively. Know more

Social Network Engagement

Using our familiarity with various communities, we foster meaningful connections between your brand and industry professionals through social media engagement. Know more

Strategic Content Creation

We create thought-provoking, science-backed content that underscores the value of your products, positioning your brand as a thought leader. Know more

Email Marketing & Automation

Leveraging our knowledge of diverse audiences, we deliver personalized email campaigns that resonate with potential customers and nurture relationships. Know more
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Commerce Connect

Ignite your brand's growth and multiply revenue with cohesive expert strategies across global markets.

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Marketplace Setup & Optimization

We ensure your products shine on marketplaces, utilizing our understanding of various fields to optimize product listings and boost sales. Know more

Performance Analysis

Applying our analytical expertise, we meticulously evaluate your marketing initiatives to ensure optimal performance and impact in your sector. Know more

Integrated Communication

With our deep understanding of various markets, we strategically employ Digital Out of Home (DOOH) strategies for maximal brand visibility. Know more

Public Relations & Media Outreach

Our relationships with the media and understanding of various fields allow us to secure positive press and wide-reaching coverage for your products. Know more

Sales Playbook Development

We craft a robust sales playbook that encapsulates industry-specific sales strategies, empowering your team to effectively sell your products. Know more

Sales Collateral Development

We produce compelling sales materials that emphasize the benefits and unique selling points of your products, aiding your team in driving conversions. Know more

Taevas' Expertise in the OTC Drug Market

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OTC Drugs Companies Launched

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Months average time to market

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Products available for new partnerships

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OTC specialties

OTC Drug Classification Around the World

A diverse range of OTC drugs are available, encompassing an extensive array of options, which include, but are certainly not limited to, the following categories: The classification, while varying slightly, is typically consistent across most countries:

Product CategoryExamples of Drugs
AnalgesicsAcetaminophen, Ibuprofen, Aspirin
Cold and FluDecongestants, Cough suppressants, Antihistamines
Digestive HealthAntacids, Probiotics, Laxatives
Skin CareSunscreen, Acne treatments, Antifungal creams

Case Studies

Pharmaceuticals

Navigating Product Registration for Pharmaceutical Expansion to India

Pharmaceuticals

Making a Mark at the Indian Pharma Expo through Expert Tradeshow Representation

Pharmaceuticals

Establishing Efficient Warehousing for Pharmaceutical Expansion in India

Pharmaceuticals

Ensuring Compliance and Facilitating Communication through Indian Authorized Representation Service

BENEFITS

The Taevas Advantage

Choosing Taevas means choosing a partner who's as dedicated to your success as you are.

Local-Advantage-Taevas

Local Advantage

We've got the world covered. We know how the game is played globally across 19 countries. We use this knowledge and these connections to help you succeed in every local market.

Tailored-Solutions-Taevas

Tailored Solutions

We believe in tailor-made, not off-the-rack. We're all about crafting strategies that fit snugly with your business goals and that can move with market trends.

360-Custodianship-Taevas

360°Custodianship

From product registration to marketing and distribution, we're your steadfast ally. We accompany you at each stage of the journey.

Demonstrated-Success-Taevas

Demonstrated Success

We've helped 87+ others across industries to expand and make it in the local market - and we can do the same for you

Frequently Asked Questions

Do you have experience with global expansion for OTC drug companies?

Yes, we have successfully assisted numerous OTC drug companies in their global expansion efforts.

How do you handle different regulatory landscapes for OTC drugs in various countries?

We stay updated on different regulatory landscapes for OTC drugs globally, ensuring your products remain compliant.

Given the direct-to-consumer nature of OTC drugs, how would you approach marketing our products to end-users in different regions?

We tailor our marketing strategies to meet the needs of end-users in different regions, focusing on your product’s benefits, safety, and cost-effectiveness.

Can you help us build relationships with retailers, pharmacies, and e-commerce platforms in our target markets?

We have strong relationships with retailers, pharmacies, and e-commerce platforms, and we can leverage these networks for your brand.

How do you propose to manage post-market surveillance and potential product recalls in international markets?

We have strategies in place for post-market surveillance and potential product recalls, in compliance with local regulations.

Do you have experience in implementing e-commerce and online marketing strategies for OTC drug brands?

Yes, we are proficient in implementing e-commerce and online marketing strategies suitable for OTC drug brands.

Case Studies

Pharmaceuticals

Navigating Product Registration for Pharmaceutical Expansion to India

Pharmaceuticals

Making a Mark at the Indian Pharma Expo through Expert Tradeshow Representation

Pharmaceuticals

Establishing Efficient Warehousing for Pharmaceutical Expansion in India

Pharmaceuticals

Ensuring Compliance and Facilitating Communication through Indian Authorized Representation Service