Job Function:
We’re looking for someone who is well versed with SEO & SEM with prior experience in driving online marketing revenue for brands. The role will include implementing and executing SEO & SEM led digital marketing strategies to create an optimal mix of online marketing revenue-driving investments. The responsibilities will range from planning, implementing, analysing and optimizing all online performance marketing activities around Paid Search, Organic Search, Email, Marketplace and Affiliate Marketing.
Job Responsibilities:
Develop SEO On-page and Off-page strategies
Develop and recommend Technical SEO solutions
Outreach relevant source to gain high quality content backlinks to increase DA
Analyse, implement and optimise on-page elements across all pages to ensure best in-class landing page experience for users
Execute tests, collect and analyse website analytics and keywords from campaigns to built informed decisions on optimisations
Proficiency in handling Google Search Console Errors
Should have good technical understanding, to communicate with developers regarding SEO issues
Candidate should be able to do Pixel/tags creations in Google Tag Manager, implement conversion tags, custom conversion variables and Conversion tracking analysis
Should have knowledge on Technical SEO analysis, generate & update sitemaps, and structured data markup, etc.
Good understanding of fundamental front-end languages such as HTML, CSS and JavaScript
Should be able to make code-related SEO recommendations
Keeping up-to-date with Search Engine Optimization trends & tools, stay up to-date on Google algorithmic updates
Must have a good understanding of Google keyword planner and SEO tools like Ahrefs, SEMRush etc.,
Should be able to forecast traffic, ranking & revenue through Organic SEO
Tracking, reporting and providing detailed analysis on project performance
Capable of achieving outcomes under minimal supervision
What you’ll bring to the table:
Proven experience in SEO content marketing showcasing growth
In trend with Google guidelines and best practices
Strong Analytics skills with Google Analytics to identify and analyse user behaviour
Solid understand on performance marketing, conversion, and online customer acquisition
In-dept knowledge of GA and SEO tools
Excellent communication skills with Analytics mindset
What we offer you in return:
A fresh brand that is exciting to work with
Learning opportunities in a rapidly growing D2C company
A fun, ambitious, and committed marketing team that feels like a family (a bit of a cliché but we really mean it!)
A respectful and professional, yet easy-going atmosphere where individual thinking is encouraged
Responsibilities in challenging projects from day one